08

Project 08 / 08 — Franchise Transition

Moora Foods — Franchise Transition

Client

Moora Foods (Subway Franchise Group)

Role

Strategic Operations Consultant

Sector

F&B / Franchising

Year

2023

Scroll ↓

Context

Moora Foods operated three Subway franchise outlets across Dubai, with over 70 staff and a decade-plus archive of customer data.

I was brought on to oversee the operational handover of the entire franchise portfolio in the lead-up to a full business sale — hybrid and hands-on: consultant, mediator, and implementation lead across staff, store and stakeholder levels.

Stakeholder Map

One person, eight relationships to hold steady at once.

Jessica Legal Office & Visa Delivery Vendors C-Suite Owners Banking Institute Oracle Training Team Lawyers & Auditors Purchasers (KOJ) Store Staff 70+

What I Did

  • Mapped equipment, leases and asset valuation across all three outlets
  • Built detailed profit and loss breakdowns
  • Prepared final pricing feasibility for the buyer consortium
  • Handled sensitive documentation — visas, passports, serial numbers, bank accounts
  • Aligned both parties on sale terms and ensured a seamless transfer of control

Oracle POS Training Rollout — 3 Weeks

Retraining 70+ employees on a new POS system, store by store, without stopping service.

01

System Overview Briefing

02

Store-by-Store POS Setup

03

Hands-On Training Session

04

Live Environment Testing

05

Final Knowledge Check

06

Go Live — Support

Transition Timeline

From first conversation to full handover in seven months.

Dec 2022

Initial Sale Discussion

Jan – Mar 2023

Feasibility & Pricing Negotiation

Feb – Mar 2023

Audits & P/L

Mar 2023

Final Offer & Agreement

Apr 2023

Visa & Bank Transfer

May 2023

Oracle Training Rollout

June 2023

Full Handover

Outcome

70+ staff retrained on a new Oracle POS system in three weeks

Full pricing feasibility delivered to the buyer consortium

Sensitive ownership documentation handled end-to-end

Seamless transfer of operational control across all three outlets