Project 08 / 08 — Franchise Transition
Moora Foods — Franchise Transition
Client
Moora Foods (Subway Franchise Group)
Role
Strategic Operations Consultant
Sector
F&B / Franchising
Year
2023
Context
Moora Foods operated three Subway franchise outlets across Dubai, with over 70 staff and a decade-plus archive of customer data.
I was brought on to oversee the operational handover of the entire franchise portfolio in the lead-up to a full business sale — hybrid and hands-on: consultant, mediator, and implementation lead across staff, store and stakeholder levels.
Stakeholder Map
One person, eight relationships to hold steady at once.
What I Did
- —Mapped equipment, leases and asset valuation across all three outlets
- —Built detailed profit and loss breakdowns
- —Prepared final pricing feasibility for the buyer consortium
- —Handled sensitive documentation — visas, passports, serial numbers, bank accounts
- —Aligned both parties on sale terms and ensured a seamless transfer of control
Oracle POS Training Rollout — 3 Weeks
Retraining 70+ employees on a new POS system, store by store, without stopping service.
System Overview Briefing
Store-by-Store POS Setup
Hands-On Training Session
Live Environment Testing
Final Knowledge Check
Go Live — Support
Transition Timeline
From first conversation to full handover in seven months.
Initial Sale Discussion
Feasibility & Pricing Negotiation
Audits & P/L
Final Offer & Agreement
Visa & Bank Transfer
Oracle Training Rollout
Full Handover
Outcome
70+ staff retrained on a new Oracle POS system in three weeks
Full pricing feasibility delivered to the buyer consortium
Sensitive ownership documentation handled end-to-end
Seamless transfer of operational control across all three outlets