Senior Service Designer · Public Sector Systems & Decision Infrastructure

Systems that hold under pressure.

I'm Jess, a Service and Systems Designer working across complex public sector environments, building the operating models and decision systems that turn policy and data into resilient, scalable outcomes.

View selected work →
Currently · North East Lincolnshire Council Open to select projects
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About / Index

I design and stabilise the systems behind large-scale services, the operating models, priority signals and decision infrastructure that determine what gets fixed, built or funded before anyone using the service ever sees it.

My work spans regulatory transformation, digital platform governance and inclusion strategy, embedding structured delivery models, prioritisation frameworks and evidence-led decision making. I operate at the intersection of organisational design, service architecture, business design and digital infrastructure. Increasingly that means building the intelligence layer directly: a signal-led priority model that replaced guesswork with real demand data, an AI-assisted readability tool now shaping content across three programmes, and Map, Trace, Test, Transfer, a systems methodology of my own design.

Most service design still stops at the experience layer. Mine starts a level below it, in the systems that decide what that experience even gets to be.

Always open to projects and ideas.

Education

Bachelor of Arts (Hons)

Business Design · Istituto Europeo di Design, Barcelona

First Class Honours

 

Bachelor of Arts, Honours

University of British Columbia, Vancouver

Speaking

Connected Britain · Sept 2026

Keynote, Regional Development Stage · Digital Inclusion Phase III: Behavioural Systems Mapping, with DSIT

 

SOCITM · May 2026, Leeds

Digital Inclusion Programme, Phase II

Connect on LinkedIn ↗ info.jessicaissa@gmail.com ↗
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Selected Work

03 / Capabilities

Service Blueprint · Systems Mapping · Operating Model Design · Decision Architecture · Signal-Led Prioritisation · WCAG Implementation · Design Systems · User Research & Testing · Stakeholder Communication